92% of business leaders are planning on launching embedded finance within the next five years – 73% within two. Some estimates expect it to be valued at $7.2 trillion by 2030. Embedded finance is growing meteorically quickly.
So what is it? Embedded finance allows non-financial businesses to integrate financial services into their own products, without the need for any licensing or high-level developer input. Payments, banking, lending, insurance – businesses that have zero experience in finance can now offer these services within weeks.